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Marketing

The Guide to SaaS Marketing Strategy & Tactics

Impact of Product Marketing – Spotify Revenue model and value proposition Spotify operates a freemium model with the majority of its users streaming music to their mobiles or desktop via apps or web browsers. Users subscribe for free get ads between tracks which are part of the Spotify revenue model. According to Wikipedia entry, In […]

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Marketing Sales

45 Account-based marketing tools

ABM software offers tools to automate and reduce the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts. ABM allows users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. Account-Based Marketing Tools – For Lead Generation and List Building 1.Vainu Vainu […]

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Marketing

How to create engaging chatbots

People who are visiting your website in search of a service are expecting something more specific. Like very specific.

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Marketing

Chatbot for e-commerce and online stores

There is an online store for almost everything. A person can buy any sort of product online. With this, there is a lot of competition these websites have to face. Bringing in a new user and maintaining the current customer can be difficult. People look for convenience and ease of buying online. And so chatbot […]

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Marketing

Account-based marketing tactics 2020

What is account-based marketing? Account-based marketing emphasizes on quality accounts rather than quantity of leads. Instead of trying to generate demand by casting a wide net, B2B companies that implement ABM target key accounts they want to sell to. B2B marketing takes a broad approach to lead generation with the goal of capturing as many […]

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Resources Sales

How to Choose the Right KPIs for Your SaaS Business

KPIs for early-stage startups are often neglected by founders who focus on product development and team building. KPIs are one of the most important things to monitor when transitioning from a product idea to building an early-stage startup. KPI meaning KPIs are individual units of measurement that provide windows into the performance of a business […]

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Sales

Effective Sales Strategy for your sales team

The sales team will only do the selling according to the instructions given to them. Your sales process is not aligned, you’re struggling to align it. So, Having the right content into the hands of right seller at the right time with the right channel to progress a opportunity. Sales enablement can make a difference […]

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Sales

How to make an effective sales pitch in 10 minutes

How was the iPhone was introduced by Steve Jobs? You could argue that he doesn’t have to try too hard because his company, Apple designs such fantastic products. But great products don’t sell themselves. The key to Steve Jobs’ success is his way with words and his consummate skill in using them to work a […]

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Alternative to

Alternative to Zendesk (Zopim) Chat

We come up with a product that has already saturated with competitors. But our objective isn’t to compete with others, instead, we are trying to fill the gaps in the communication industry. So, we deep dive into this industry before coming up with a solution, which is hyper-personalized communication to the end-users. Along with our […]

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Sales

Effective key performance indicators -KPIs for sales

How did Amazon work as a startup? What was there KPI for Sales? This startup features Jeffrey P. Bezos, founder of Amazon. He wanted Amazon to be “an everything store.” Being launched in 1995 as a website that sold only books. It is the largest online retailer in the world, Amazon operates a business model […]