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45 Account-based marketing tools

ABM software offers tools to automate and reduce the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts. ABM allows users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy.

Account-Based Marketing Tools – For Lead Generation and List Building

1.Vainu

Vainu enables you to boost marketing impact by understanding more about who you’re interacting with, through accurate company information.

Features:

  • Distribute leads to the right people
  • Buying signals
  • Data enrichments
  • Target market analysis
  • Account scoring
  • Data alignment
  • Sales Prospecting

It provides tailor marketing campaigns and website content based not only on who’s visiting, but also what’s been happening within the company.

Pricing:

Review:

Gigantti

It is a consumer electronics store chain that has more than 400 stores and over 10,000 employees in the Nordics. The chain, known chiefly for its consumer sales, has acquired business clients from the start, but in 2015, they started to focus on business services more actively.

2. Leadfeeder

Leadfeeder is a sales and marketing tool for performance-driven teams. Leadfeeder uses the Leadfeeder Tracker script to pull your data.

Features:

  • Powerful Contact Insights
  • Automatic lead scoring
  • Instant Lead Gen
  • Personal email alerts
  • Automation to your CRM
  • Free users
  • Powerful search
  • Versatile filtering

Pricing:

Review:

Relayr.io

3. LeadGenius

It enables B2B sales and marketing organizations to connect with their prospects via unique and personalized data sets.

Features:

  • Personalized, International and Vertical Data
  • Contact and Account Monitoring
  • Competitive Intelligence and Purchase Intent
  • Speed to your GTM strategies and outbound campaigns.

Pricing:

On Request

Review:

Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition to engagement, and support.

4. Datanyze

Datanyze is the leader in techno graphics. It offers marketers the ability to build and curate a list of prospects, plus a chance to score leads before and after they’re in the pipeline.

Features:

  • Insights That Drive Technology Sales
  • Your Best Accounts, Delivered By Data Science
  • Research accounts, search contacts and find email addresses.
  • Contacts to CRM, Google Sheets, or any outbound email tool.

Pricing:

On request

Review:

Marketo

They have helped thousands of businesses increase the effectiveness of their digital marketing and drive revenue growth.

5. Oracle

They help people see data in new ways, discover insights, unlock endless possibilities.

Features:

  • Identify companies with similar to existing customer profiles
  • Cloud-based artificial intelligence
  • Provides a precise and expansive set of company-level information
  • Insightful data to optimize business decisions

Pricing:

Scales with company size.

Review:

Royal London Group

UK’s largest mutual life, pensions and investment company.

6. InsideView

Transforms your go-to-market strategy. Helps to discover and visualize market opportunities. Build a better pipeline and exceed your revenue goals.

Features:

  • Real-time information to visualize and plan your GTM strategy
  • Leads with rich demographic and firmographic data
  • Hyper-focused targeted lists
  • Intent data to grow your TAM or have customized TAM build-outs

Pricing:

On request

Review:

U.S. Xpress

Delivering freight and opportunity. They provide the service for one of the nation’s largest truckload carriers.

7. Nudge

Nudge account-based sales solution helps you understand and manage complex deal dynamics. Maximize your success in selling to large accounts.

Features:

  • Manage a complex large deal to the success
  • Grow your pipeline within your target account base
  • Close deals faster
  • Identify at-risk deals before they impact your forecast
  • Develop a culture of going wide and deep in every account

Pricing:

Free trial model

Review:

Uberflips

Enables every marketing team, regardless of size, to launch campaigns quickly and distribute relevant content.

8. Owler

Provides the most accurate, up-to-date business information in existence. Owler’s data helps companies and individuals access the critical business information they need to prospect new sales leads, as well as track the latest news for the companies that matter to them.

Features:

  • Research and discover companies
  • Daily news about the companies that interest you
  • Know when to take action

Pricing:

Review:

Oracle

They help people see data in new ways, discover insights, unlock endless possibilities

9. ZoomInfo

The ZoomInfo API gives you the power to increase conversions, build targeted lists, perform advanced searches, understand your buyers, vet your competitors and so much more.

Features:

  • Get more leads
  • Know Who Visits Your Website
  • Build a Robust Contact Database
  • Reliable B2B data

Pricing:

Review:

Intralinks

The best tool for investor reporting.

10. Leadiro

Industry-leading companies access Leadiro’s B2B database to drive their business growth. Leadiro is an online platform which gives you 24/7 access to millions of B2B data records that you can download and use for your email marketing and cold-calling campaigns.

Features:

  • Validated Data
  • Advanced-Data Selection
  • Target Specific Geographic Regions
  • Account-Based Marketing
  • Technographics: Technology Install Base Data

Pricing:

Source: Capterra

11. LeadSift

Generate Qualified Leads from Unstructured Public Web Sources. Find target customers who are talking to your competition, and swoop in at the perfect time.

Features:

  • Track your competitors, complementary brands, and industry keywords
  • Analyzes engagement with content across the public web
  • Get a daily digest of leads delivered straight to your inbox
  • Integrates with many CRMs and marketing automation tools
  • Create personalized sales and marketing programs tailored to the content

Pricing:

Free demo.

Review:

CloudHealth

Analyze and manage cloud cost, usage, security, and governance in one place through the CloudHealth Cloud Management Platform.

12. HG Data for Salesforce Lite

Installed Technology & IT spend Intelligence in Salesforce CRM.

Features:

  • Drive Sales Productivity
  • Segment companies using competitive or complementary products
  • Build technology fit scores to prioritize prospects and leads
  • Automatic enrichment and updates of accounts and leads
  • Identify which accounts are already in Salesforce
  • Drive ABM Alignment
  • Focus on Revenue Opportunity

Pricing:

On Request

13. LinkedIn

If the only thing you want to spend on lead generation is time, then you can search LinkedIn manually for business contacts.

Features:

  • Used as a backup if your other tools produce outdated information
  • Allows you to engage in targeted ad campaigns
  • Generate leads, drive website traffic, and build brand awareness
  • Establish your brand with a free LinkedIn Page

Pricing:

Free

Review:

Clever Zebo

14. ReachForce SmartSuite

Leverage data & AI to make every Marketing and Sales engagement count.

Features:

  • Data Management
  • Drive qualified pipeline & increase conversion
  • Increase market reach & expand into new markets
  • Drive targeted, personalized ABM campaigns

Pricing:

On Request

Review:

15. TechTarget Priority Engine

Improves marketing and sales by providing direct access to real buyers at priority-ranked accounts.

Features:

  • Enhance target account lists
  • Prioritize target account lists
  • Engage target accounts
  • Uncover buying team contacts
  • Measure success

Pricing:

Free

Review:

16. Everstring

Sales and marketing teams need to move faster, engage soon, and offer more meaningful interactions than ever before. Everstring provides the data for this.

Features:

  • Marketing and sales intelligence software
  • Full integration with your marketing stack
  • Audience building for programs and campaigns
  • Ideal customer profile and propensity modelling
  • Enrichment Of firmographics and insights
  • Matching, entity mapping, and de-duplication
  • Verified contacts

Pricing:

On Request

Review:

17. Addaptive Intelligence

Engage High-Value B2B Decision Makers. Eliminate wasted spend and achieve your B2B advertising goals by only targeting accounts and decision-makers that matter most, verified with transparent account-based and firmographic reporting.

Features:

  • Build And Target
  • Update account lists, creatives, and targeting strategies on the fly to stay flexible
  • Maximize engagement
  • Deliver your ads to the right people at the right time
  • Report And Analyze

Pricing:

On request.

Account-Based Marketing – Tools for Executing

18. Uberflip

Create a Memorable Journey for Your Customers With Remarkable Content Experiences

Features:

  • Create Engaging Campaign Destinations in Minutes
  • Accelerate Pipeline with Binge-worthy Experiences
  • Understand the Content Your Audience Craves
  • Master Personalization With Contextual Content Collections
  • Drive Prospects to Purpose-Built Destinations
  • Actionable Insights

Pricing:

On request

Review:

19. Groove

Drive more revenue, productivity, and customer satisfaction with the industry’s only native Salesforce integration.

Features:

  • Intuitive and easy-to-use
  • Accurate real-time reporting for marketing and sales leadership
  • Reduce manual data entry in Salesforce by 90%
  • Customizable by team and role
  • Consolidate multiple tools into one easy-to-use platform
  • SOC-2, GDPR, and CCPA Compliant

Pricing:

On request

Review:

2U

Provides data to help top universities transform in the digital era and eliminate the back row in higher education.

20. HubSpot

Marketing, sales, and service software that helps your business grow without compromise. HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. HubSpot’s sales, marketing, customer service, and CRM tools are powerful tools.

Features:

  • Create Content Without Help From Developers
  • Drive Targeted Traffic to Key Web Pages
  • Convert More Visitors Into Qualified Leads
  • Turn Leads Into Customers With Less Effort
  • Track Customers and Report Your Impact on the Bottom Line
  • Keep Your Team Organized and Efficient
  • Attract more targeted traffic to your pages

Pricing:

Review:

TransFunnel

First, Fastest and Feisty HubSpot Diamond Partner Agency.

21. Adobe Campaign

Changing the world through digital experiences. Great experiences have the power to inspire, transform, and move the world forward. And every great experience starts with creativity.

Features:

  • Automate and personalize marketing to meet customer needs across channels.
  • Build campaigns, manage to advertise, and gain deep intelligence about your business.
  • Deliver compelling content across experiences to build your brand and drive engagement.
  • Give customers personal and relevant experiences across all marketing channels.
  • Create and monetize engaging and personalized TV and video experiences.
  • Quickly create and act on tests to deliver personalized content and experiences.

Pricing:

On request

Review:

Sony Bank

22. Act-On

Capture consumers’ attention and grow your business with our automated growth marketing platform.

Features:

  • Easily build, optimize, and launch landing pages and websites
  • Forms and Data Management
  • Assess unique engagement metrics
  • Segmentation
  • Attract, nurture, convert, and evangelize customers through automated marketing tool
  • Messaging and integration
  • Analytics and Reporting

Pricing:

Review:

23. LayerEngage

LayerEngage is Account-Based Marketing (ABM) Software for digital marketers. LayerEngage helps you easily launch effective ABM plays, maximized for engagement and conversion.

Features:

  • focus on automatically qualifying leads and engaging prospects.
  • The tool syncs with your existing list of target accounts
  • Send real-time notifications of conversations

Pricing:

On request

24. ActiveDemand

Market to all your key accounts as an audience of one. ActiveDEMAND’s behavioural segmentation software uses data collected on prospects to automatically adapt the engagement experience.

Features:

  • Sales and Marketing Integration
  • Lead Scoring allows marketers to track prospect behaviours and web activity
  • Behavioral Retargeting
  • Predictive Personalization Feature
  • Call Tracking uses CallForensics to analyze conversations
  • Dynamic email and website content is synced with your marketing database

Pricing:

On request

Review:

Leaderone

LeaderOne Financial knows that, as a part of their world-class service, they build the right mortgage for you at the best overall cost.

25. Outbrain Amplify

See how the open web’s preferred discovery feed is turning visitors into engaged audiences.

Features:

  • Connect with consumers engaging with content on the open web.
  • Placing ads on high-traffic sites in high-visibility areas
  • Self-serve platform for ad placement and segmented ad campaigns.

Pricing:

Flexible

26. PathFactory

PathFactory removes friction from B2B marketing and sales by delivering intelligent content at every stage of the customer journey. Proprietary content consumption data tells marketers exactly which content and channels are producing the deepest engagement, which prospects are ready to buy

Features:

  • ABM content delivery at scale
  • Content consumption by account
  • PathFactory builds AI-powered content journeys tailored to each individual
  • Trending at your account recommendations

Pricing:

On request

Review:

27. Seismic

Seismic is the only sales enablement platform that empowers your teams with the tools needed to close more deals. Sales Enablement and Operations delivers those materials, training, and analytics to the right teams.

Features:

  • Content Management
  • Automation
  • Distribution
  • Compliance
  • Sales Content Analytics
  • Enablement and Sales Analytics
  • Channel Marketing

Pricing:

On Request

28. Bound

It’s easier than ever to launch personalization and start seeing results.

Features:

  • Build Audiences
  • Create Content
  • Measure Success

Pricing:

On Request

Review:

Streetsense

29. Personyze

Personyze includes a diverse set of tools, including a recommendation and personalization engine, and a set of sophisticated widgets to craft and tailor personalized content for every touch-point, from landing page to email drip.

Features:

  • Personalization & Marketing Automation
  • Content & Product Recommendations
  • Personalize your brand’s entire digital experience across devices, channels, and platforms
  • Behavioural Targeting
  • Build Workflow and Integrate Seamlessly Into Your Logic

Pricing:

Review:

Click Rain

30. PFL Tactile Marketing Automation

Drive results through the send of personalized, high-impact direct and dimensional mail, right from your marketing automation platform.

Features:

  • Get better results than email
  • Maximize native integrations
  • Increase marketing effectiveness
  • Integrate automated direct mail
  • Use AI and behavioural data
  • Create approved templates with personalization built-in
  • Track attribution and other metrics using in-app reporting

Pricing:

on Request

Review:

31. Integrate

A suite of account-based advertising solutions.

Features:

  • Engage your target accounts
  • Integrate ABM advertising
  • Achieve quantifiable business outcomes

Pricing:

On request

Review:

Eventmobi

EventMobi’s End-to-End Event Management Platform has everything you need to create engaging event experiences, online or in-person.

32. Kwanzoo

With Kwanzoo’s Adaptive ABM platform, you can identify buyers in the ZeroTouch to Lead stage of your demand funnel, and adapt your current process, data, technology and programs to ABM to deliver superior engagement and ROI.

Features:

  • Reach and engage target accounts with account-based marketing (ABM) ads
  • Engage outside the Inbox withB2B retargeting
  • Personalized display solutions uniquely integrate display advertising, website content, DMP cookie data, IP-based account ID data and MAP/CRM technologies

Pricing:

On request

Review:

Vindicia

Powered by subscription intelligence Vindicia Retain turns failed transactions into customer relationships.

Account-Based Marketing – Full Stack Solution

33. Marketo

Build a Brand. Drive Revenue. Prove Impact. The world’s leading solution for lead management and account-based marketing.

Features:

  • Build target account lists you can trust in seconds using AI
  • Get support from sales sooner
  • Stay relevant with account-level personalization
  • Maintain a seamless cross-channel ABM experience
  • Measure your ABM revenue, pipeline, and engagement from the same solution
  • All ABM essentials in one solution

Pricing:

Review:

Panasonic

34. MRP Prelytix

MRP has evolved into a leading global predictive intelligence organization, combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. Alongside Kx, MRP is a division of First Derivatives plc

Features:

  • Sales and Marketing Collaboration
  • Channel Solutions Designed to Drive Engagement
  • Connects real-time streaming intent and predictive analytics
  • Multiple Targeting Options
  • Personalization and dynamic content
  • Creative Optimization and Brand Governance
  • Conversion and Revenue Attribution

Pricing:

On request

Review:

35. Engagio

We help you run tightly coordinated sales and marketing plays and get insights from precise journey analytics. This flexible approach helps you set realistic performance expectations & accurately measure engagement & ROI.

Features:

  • Build an ABM foundation with data from across your tech stack
  • Align Marketing and Sales around a shared view of accounts and people
  • Orchestrate high-impact multi-channel plays at scale
  • Measure what’s working and prove impact and ROI

Pricing:

On request

Review:

SilkRoad

SilkRoad Technology’s RedCarpet Onboarding optimizes employee engagement from offer through the entire employee experience.

36. Apollo

Target your ideal buyer with precision, and get verified emails and direct dials phone numbers instantly on 200M people and 10M companies.

Features:

  • Find the best companies in your territory and prioritize based on technology, hiring, and funding triggers
  • Find the best contacts at each company
  • Find prospects by connecting your CRM and filtering out any previously contracted accounts.
  • LinkedIn Prospector
  • Discover real-time updates to data entries every time a contact changes jobs or gets promoted.

Pricing:

Review:

Coder Inc.

37. Demandbase

ABM Platform is the only comprehensive, end-to-end ABM platform that lets you easily discover and manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel.

Features:

  • Site Analytics gives you full reporting of all web traffic
  • ABM audience creation and management, activation and measurement
  • AI-powered Account Selection to discover and create a new set of target accounts
  • Measure Sucess with ABM analytics identify the interests of accounts and decision-makers at the beginning of their research phase
  • Target key decision-makers with advertising designed for ABM.

Pricing:

On request

Review:

Campaigns

38. Jambo

Practising account-based marketing in 2014. By working with the world’s leading manufacturers, we’ve learned which ABM strategies work best and how to build beautiful ads & emails that get results.

Features:

  • Drive awareness and engagement with key accounts.
  • Prioritize those accounts getting ready to buy
  • Build beautiful ads
  • Reach known contacts in key accounts
  • Measure campaign performance
  • Ensure your best content is seen by your key accounts
  • Set up Weekly Reports via Email

Pricing:

On request

39. 6sense

6sense is a comprehensive platform that includes all the capabilities you need to orchestrate engagement with the right accounts and buyers—at scale.

Features:

  • Align teams to deliver predictable revenue growth
  • Research & buying signals that go unnoticed by sales and marketing teams & systems
  • Visibility into campaign responses & sales touches
  • AI solution to help marketers turn a massive volume of intent signals into actionable insight

Pricing:

On Request

Review:

Mediafly

Giving sellers and marketers a simple and effective way to access, create, and deliver engaging sales content and presentations, in-person or remotely, all from one intuitive application.

40. LeadLiason

Features:

  • Increase relevancy within accounts
  • Engage earlier with targeted accounts
  • Align marketing activity with account strategies
  • Get the best value out of marketing
  • Inspire accounts with compelling content
  • Account-level segmentation
  • Single click account creation
  • Swag delivery

Pricing:

Review:

Tomra Sorting Solution

41. Celsius International

Celsius is an Account-based marketing platform.

Features:

  • Marketing Automation
  • Local calling with standard management and measurement
  • Creating a High-Value Sales Pipeline
  • ABM Data Services

Pricing:

On request

42. Triblio

The ABM platform and expertise to scale account targeting for pipeline growth.

Features:

  • Grow awareness among key stakeholders in target accounts
  • Boost conversions with personalization
  • Activate sales with purchase intent and 1:1 content curation
  • Identify accounts and score account engagement

Pricing:

On request

Review:

Dodge Data

Market intelligence and collaboration platform for the construction industry.

43. Bombora

Bombora has become known as the brand to beat in the B2B intent data space.

Features:

  • Intent data at the core
  • Find and harness demand with Analytics
  • Reach B2B buyers with Audience Solutions
  • Bridge the gap with Measurement

Pricing:

Review:

Salesforce

Connect to your customers in a whole new way with the CRM platform.

44. Madison Logic

Global Multi-Channel ABM: aligning for joint clients success.

Features:

  • Accurately identify and prioritize accounts that are more likely to convert
  • Leverage tools to engage with the right individuals within a targeted account buying centre
  • Scale account-based marketing initiatives
  • Data-driven personalization to shorten sales cycles and increase win-rates

Pricing:

On request

45. Salesforce Einstein Analytics

The complete ABM solution powered by AI and built on the world’s most intelligent CRM platform.

Features:

  • Automate your account-based marketing with Salesforce
  • Focus your team on high-value targets
  • Identify new prospects in your accounts
  • Map your leads to the right accounts
  • Inspire interaction in the perfect moment
  • Evolve and refine your campaigns as you grow

Pricing:

Review:

451 Research

Generate the data-driven insight that empowers technology and service providers, IT leaders and financial professionals to capitalize on their market opportunity.

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