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Marketing

The Guide to SaaS Marketing Strategy & Tactics

Impact of Product Marketing – Spotify Revenue model and value proposition Spotify operates a freemium model with the majority of its users streaming music to their mobiles or desktop via apps or web browsers. Users subscribe for free get ads between tracks which are part of the Spotify revenue model. According to Wikipedia entry, In […]

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Marketing Sales

45 Account-based marketing tools

ABM software offers tools to automate and reduce the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts. ABM allows users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. Account-Based Marketing Tools – For Lead Generation and List Building 1.Vainu Vainu […]

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Marketing

Account-based marketing tactics 2020

What is account-based marketing? Account-based marketing emphasizes on quality accounts rather than quantity of leads. Instead of trying to generate demand by casting a wide net, B2B companies that implement ABM target key accounts they want to sell to. B2B marketing takes a broad approach to lead generation with the goal of capturing as many […]

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Resources Sales

How to Choose the Right KPIs for Your SaaS Business

KPIs for early-stage startups are often neglected by founders who focus on product development and team building. KPIs are one of the most important things to monitor when transitioning from a product idea to building an early-stage startup. KPI meaning KPIs are individual units of measurement that provide windows into the performance of a business […]

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Sales

Effective Sales Strategy for your sales team

The sales team will only do the selling according to the instructions given to them. Your sales process is not aligned, you’re struggling to align it. So, Having the right content into the hands of right seller at the right time with the right channel to progress a opportunity. Sales enablement can make a difference […]

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Alternative to

Alternative to Zendesk (Zopim) Chat

We come up with a product that has already saturated with competitors. But our objective isn’t to compete with others, instead, we are trying to fill the gaps in the communication industry. So, we deep dive into this industry before coming up with a solution, which is hyper-personalized communication to the end-users. Along with our […]

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Product & Design Resources

Top UI/UX Agencies in India [2020]

Finding the right-fit design agency is challenging nowadays. If you just search on Google, you will find even more confusing results. Google just doesn’t provide relevant results, now the exercise starts to go to pages 2, 3, and so on and visit as many agency websites as much you can. Let’s make your search easier. […]

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Resources Sales

Sales tools for startups 2020

Your business is going to starve, if you don’t start selling. So it can be said “Sales fixes everything.” You should always be selling, not strategising about selling. Don’t just test, test, test – that’s a game for big companies. Don’t worry about being embarrassed. Don’t wait to develop the perfect product or service. Good […]

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Marketing

How to integrate chatbot with your CRM

As we know, a CRM system helps companies stay connected to customers, streamline processes, and improve profitability. Whether it’s a startup, a small venture, or an established enterprise, they’re all looking to improve their CRM strategy. The use of CRM system is used in the manufacturing industry, consumer industry, health care or financial industry. What […]

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Resources

How to integrate Chatbot in your website

Chatbot enhances the efficiency of a website giving a better conversion rate for the business. Customers can have a better hassle-free experience with the easy location of the information being searched on the website. Every Customer support, marketing and sales tool have started exploring chatbots to reduce human efforts. The software can also be customized […]